TARGET AUDIENCE

This table should help you determine what your target audience would prefer the most. You should launch the app on the platform that your target audience is the most active on for maximum engagement.

LAUNCH TIME

In iOSvs Android apps quality check, PlayStore reviews apps in about 2 hours with standard checks of copyrights, nudity, etc. In comparison, the App Store rigorously checks apps for 48 hours before issuing approval. This makes apps in the App Store more secure than PlayStore but PlayStore still offers users a lot more variety.

If you want your app launched with minimum delay without preparing the app to undergo and pass several security checks, android is the platform for you. On the other hand, if you have time and you can afford to be detailed and fulfil every requirement of the App Store, you can choose iOS as well.

MONETIZATION

If you decide to make money from your app, the App Store would be more suitable for you. Apple App Store consistently generates more revenue than Google PlayStore according to statista. The revenue for Q3 in 2022 is 10.4 billion USD for PlayStore and 21.2 billion USD for App Store. Studies show that Apple app users are more likely to opt for paid apps and spend on in-app purchases compared to android users.

iOS and Android are both superior in their own rights. It depends on your personal preference of what features you wish to have on your device and how much you’re willing to spend on it.

For 2024, it seems that Android will still be leading in the Indian markets but that does not mean that iOS will not only retain but add to its large, loyal customer base.

To know more about iOS and Android mobile app development, visit the mobile app development page on the TST Technology website, an innovative mobile app design company and development in Ahmedabad.

IOS or android

For mobile users in India who are debating which is popular right now, Android is dominating the Indian markets at 95.46% while iOS only has 4.09%.

In the USA, however, the market is more even-balanced with iOS taking the lead at 55.45% and android at 44.23%.